Astō Consumer joins others hiring IR execs; stage set for Fund II

A number of PE shops have recently brought aboard IR executives, setting the stage for fundraising and perhaps more hiring down the road.

Austin, Texas-based Astō Consumer Partners, whose founders have had a hand in building such brands as Sweet Leaf Tea, this spring brought aboard its first principal to lead fundraising and investor relations. Founded in 2024, the firm raised a debut fund with a recent gross asset value of $356 million, according to a Form ADV; it is expected to launch a second fund as early as next year.

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